If you haven't yet created a WhatsApp template, you can do this here.
Templates can have the following statuses.
In-Review: Indicates that the template is still under review. Review can take up to 24 hours.
Rejected: The template has been rejected during our review process or violates one or more of our policies. See Appeals.
Active - Quality pending: The message template has yet to receive quality feedback or read-rate information from customers. Message templates with this status can be sent to customers. See Quality Rating.
Active - High Quality: The template has received little to no negative customer feedback. Message templates with this status can be sent to customers. See Quality Rating.
Active - Medium Quality: The template has received negative feedback from multiple customers, or low read-rates, but may soon become paused or disabled. Message templates with this status can be sent to customers. See Quality Rating.
Active - Low Quality: The template has received negative feedback from multiple customers, or low read-rates. Message templates with this status can be sent to customers but are in danger of being paused or disabled soon, so we recommend that you address the issues that customers are reporting. See Quality Rating.
Paused: The template has been paused due to recurring negative feedback from customers, or low read-rates. Message templates with this status cannot be sent to customers. See Template Pausing.
Disabled: The template has been disabled due to recurring negative feedback from customers. Message templates with this status cannot be sent to customers.
Appeal Requested: Indicates that an appeal has been requested. See Appeals.
You can view a template's status by going to WhatsApp > Templates > Status
FAQs
Q: What are WhatsApp message templates and why do I need them?
WhatsApp message templates are pre-written message formats that let you initiate conversations with customers who haven't messaged you recently or haven't interacted with your business previously. They're crucial for proactive communication, marketing, and customer support.
Q: How are message templates different from regular WhatsApp messages?
Regular WhatsApp messages can be sent freely to customers who have messaged you within the last 24 hours. Templates require approval and are the only way to reach out to new contacts or those who haven't been active within the last 24 hours.
Q: How long does the template approval process take?
Approvals typically take up to 24 hours. You'll receive a notification once a decision is made.
Q: What are the common reasons my template might get rejected?
Formatting errors with variables, content violating WhatsApp's policies, or the template being too similar to an existing one. Carefully review the policies and check your template's formatting.
Q: My template's status changed. What does that mean?
Template statuses (like "Active - Low Quality" or "Paused") reflect customer feedback. Monitor these statuses to ensure you're only sending high-quality, well-received templates.
Q: What happens if my template receives negative feedback or low engagement?
If your template receives negative feedback or low engagement, it may be paused automatically to protect the quality rating of your phone numbers. Pausing durations vary based on the template's quality rating, and you will be notified when a template is paused.
Q: Can I edit a paused template?
Yes, you can edit a paused template to improve its content and address any issues contributing to negative feedback or low engagement. Once edited, you can resubmit it for approval, and its status will change to "In Review" until approved.