When creating a workflow click on "Add Trigger". The triggers related to comment automation are present in the "Facebook/Instagram events" category. You can directly search for the trigger or scroll down to the category.

Go to triggers and select from the available triggers based on your use case.

After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the Page.

After selecting the Page you have to select the Post Type. Post type can be "Published" or "Custom"

a. Published Post -

'Published Posts' tab includes all posts on your business page - it could be text, photo, video or live video types of posts. You can also select the "View on Facebook" hyperlink to take you to the post.

'Custom' tab allows you to find and connect the post by entering the Facebook post's URL or ID. Select Custom in Post type, add the "Post is" filter and paste the URL of the post in the field against Post is field.

After selecting the post you have to enter what are you looking for in the comment. You can select from 2 options "Contains Phrase" and "Exact Match". Below are some examples to understand these 2 dropdown better.

Exact Match - Price

Inbound message - Price

Result - Pass

Exact Match - Share the Price

Inbound message - Share the Price

Result - Pass

Exact Match - Share the Price

Inbound message - Please share the Price

Result - Fail

Contains Exact Phrase - I bought from you

Inbound message - I bought from you

Result - Pass

Contains Exact Phrase - I bought from you

Inbound message - I bought from you yesterday

Result - Pass

Contains Exact Phrase - I bought from you

Inbound message - I bought one from you

Result - Fail

You can also use the toggle to turn on tracking of only first level comments. If this is turned on only first level of comments will trigger the workflow.

​Facebook & Instagram comment automation FAQs
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​Q: I am not able to select the Facebook & Instagram actions and triggers in the workflow?

Ans - Check is you have integrated your Facebook account or not. To integrate your account go to the "Integrations" tab in Settings.

Q: Why do all the filter options disappear when I delete "Page is" in the trigger?

Ans - "Page is" is the primary filter for the Interactive Messenger action. Deleting it removes all dependent filters.

Q: How many buttons can I add in the Interactive Messenger action?

Ans - You can add up to 3 buttons to provide different choices for users within the interactive message.

Q: Can I add actions after the "Call" button?

Ans - No. The "Call" button acts as the final action, and users who click it will be directed to the Default Branch.

Q: When can I use the "Reply to DM" option?

Ans - Use "Reply to DM" in two scenarios:

Q: Does "Reply to DM" always work?

Ans - The system checks for an existing conversation within the last 24 hours before sending a Reply to DM. If no recent conversation exists, the message delivery will fail.

Q: How long do I have to reply to a comment?

Ans - A 7-day window applies to Comment Replies. You must send the reply via DM within 7 days, or delivery will fail.

Q: Can I continue the conversation if the user has not replied to my DM which was a reply to the comment?

Ans - If the user has not replied then they will move to the "Default Branch" and because there is no reply you can't use another Interactive Messenger action to continue the conversation. If the user has replied then you can use the action to continue the conversation.

Q: I want to send a Reply to DM to a user comment but it is not working?

Ans - To send a comment reply via DM make sure that "Reply Type" is selected as "Reply to comment via DM" for the first action and as "Reply to DM" for all the subsequent actions.

Q: What is the default wait time added in the Interactive Messenger action?

Ans - By default, a wait of 1 minute is added, which is editable. If no button is selected, the contact will go to the "Default Timeout" branch.

Q: Will this trigger work for Ads also?

Ans - Yes, select Custom in "Post type" and paste the post URL in "Post is" field and this will work.