If you are using WhatsApp in your account, there is a monthly USD$10 subscription to use this service on top of your overall account subscription cost.
Additionally, there are costs involved for each WhatsApp message you send in your account, just like there is for SMS.
Rates vary based on the conversation category of the template you're using and the country you're in. The rate card below will breakdown the rates by country for each conversation category.
These rates apply for any conversation opened, based on WhatsApp Business Account time zone:
Market | Currency | Marketing | Utility | Authentication | Service |
United Kingdom | $US | 0.0777 | 0.0439 | 0.0395 | 0.0427 |
North America | $US | 0.0276 | 0.0166 | 0.0149 | 0.0097 |
Australia & Asia Pacific | $US | 0.0807 | 0.0521 | 0.0468 | 0.0247 |
How does the billing work?
You will pay USD$10/month subscription to use WhatsApp. The monthly charge gets you free inbound and outbound messages. When a lead sends an inbound text, it gives you a 24-hour window when you can text them back. The window keeps extending with every message
If you need to do outreach or if it's been more than 24 hours, you will need to use a template message which is charged based on the above rates. That opens the conversation up for 24 hour window which again keeps extending with every message
All the outbound template messages will be processed based on the country the message is sent to and the type of template [Marketing, Utility, Authentication and Services] used.
Frequently Asked Questions
Q. What is the free tier for conversations?
Each WhatsApp Business Account gets 1,000 free service conversations per month across all business phone numbers. Marketing, utility, and authentication conversations are not included in the free tier.
Q: What is conversation-based pricing?
Conversation-based pricing charges businesses per conversation, rather than per individual message sent or received.
Q: How long does a conversation last?
A conversation lasts for 24 hours from the time the first message in that conversation is delivered.
Q: What are the different conversation categories?
Marketing: Used for promotions, new product announcements, and retargeting.
Utility: Used for order updates, delivery confirmations, account updates, and surveys.
Authentication: Used for verifying users with one-time passcodes.
Service: Used for resolving customer inquiries.
Q: How are conversations opened?
Marketing, Utility, and Authentication Conversations: Opened when a template message of the respective category is sent and delivered to a customer, provided no open conversation of that category exists.
Service Conversations: Opened when a free-form message is sent and delivered to a customer, provided no other conversation is open.
Q: Can multiple conversations be open with the same customer?
Yes, multiple conversations can be open if:
A new template message of a different category is sent within 24 hours.
A service conversation exists, and a template message is sent within 24 hours.
Q: What is a customer service window?
A customer service window opens when a customer messages you, allowing you to send free-form messages for 24 hours.
Q: What is a free entry point conversation?
A free entry point conversation is initiated when a customer messages you via a Click to WhatsApp Ad or Facebook Page Call-to-Action button and you respond within 24 hours. It lasts for 72 hours and allows sending any type of message without additional charges.
Q: What happens if I send templates of different categories in the same 24-hour conversation window?
Any time a template message is delivered, it will result in a conversation charge unless it is sent in a conversation of the same category. For example, if a utility template is delivered during a service conversation, it will open a separate utility conversation for 24 hours from the time the utility template is delivered. If a utility template is delivered during an open utility conversation, it will not open a new utility conversation or create a new charge.