The Statistics Report is important because it allows you to see where your Prospects are coming from. This helps to show where you might want to focus more of your marketing sources. This report could also be used to improve your follow up system. By knowing your "show" stats you can make adjustments to make sure more of your Prospects show for appointments and enroll!
Click on reports at the top right of the toolbar.
Scroll to the bottom and to the left click on the statistics report.
Boxed fields came from the Appointment Book.
Video tutorial provided below.