If only 4 percent of your website visitors are actually ready to get started what happens to the rest?
Your Call To Action (CTA) and web forms add FREE Sign-ups for your school every month. Do you have a contact form or some type of collection device to allow people to give you their email address so that you can communicate with them on a regular basis?
Web forms are one of the easiest ways to improve your website conversion rates and make it profitable. Why not just let them register for a trial? Well, keep in mind, 96% are NOT ready for that yet. However, that doesn't mean they don't want more information.
96 % of visitors are NOT ready to purchase.
Easy way to request more information without having to speak with someone yet.
Contacts are instantly connected to your software so that means none get lost, fall through the cracks or forgotten about.
Consistency of experience - By using a Web Form, leads will always be delivered the information you want them to have, with the same consistent message. This means nothing will be left out and prospective members will be more educated when they're ready to move forward.
Wasted resources - If you don't collect leads from your website you're always having to advertise to new people. Building your prospect list will give you free, leveraged results by marketing to your list as well as new people.