What is Access Token?
Imagine Access Token like a puzzle that connects together ZoomSphere and your Social Media profile (Facebook page, Twitter page, etc.). All data exchange such as retrieving analytics data, syncing customers' comments, publishing of posts from ZoomSphere is happening through these puzzles.
As you probably already guessed these puzzles are vital for correct functioning of all modules in your ZoomSphere account.
Can Access Token expire and what happens if it does?
When you connect your Social Media channel to your ZoomSphere account, you automatically grant our application access to retrieve data from your Social Media profile - the Access Token is active.
Unfortunately, there is no guarantee it will stay this way the whole time you are managing your Social Media with ZoomSphere.
Access Token expires every time you make some change in your Social Media profile settings (e.g. password change). What has been occurring lately more often is that Token expires automatically after some time. This action is prompted by the native Social Media platform (Facebook, Twitter) in order to protect your data. The native platform wants you to verify that connection with ZoomSphere is still valid and you need to reconnect your Social Media profile in Settings of your ZoomSphere account in order to confirm it.
If you do not reconnect your Social Media channel and the Access Tokens remains expired, there will be no data exchange and you will not see any data in Analytics module, no new comments will be synced into your Customer Care module, it will not be possible to publish to the affected channel from your Publisher, etc.
If you want to learn how to reconnect your Social Media profiles, check this article here.
Any questions? Get in touch with us at firstname.lastname@example.org or in our in-app chat.✌
Customer Success Manager