Benchmarking (Comparisons): Key Features

Are you interested in deep-dive competitors' analytics? Then Benchmarking App is what you are looking for! Get ahead and analyze how your competitors perform on Facebook, Twitter, and Instagram. 💪

Benchmarking App provides an excellent overview of the performance of external profiles which you can connect to this app. You can also connect your internal profiles in the Connected profiles section.

The data are divided into publicly available metrics (external pages) and insight metrics (for your internal pages).

Supported channels

• Facebook – publicly accessible data

• Twitter – publicly accessible data

• Instagram – publicly accessible data

Look up your page directly on Facebook, Twitter, or Instagram and copy the page's URL and Load it into the profile. Hit the Save button and check the results in the dashboard.

You will get multiple graphs comparing the pages' performance. 

• Fans trend

• Page Storytellers

• Page Posts

• Page Interactions

• Reaction types and more 

Compare your results with the previous date range.

Download your data like image, pdf file, or excel file.

Disable a specific page from the chart by clicking on it. This can help you better analyze the data. 👌

Or, use the zoom-in function. 🙂

Graph Info

• Current – the data for the date range you set

• Share – proportional percentage for the specific graph

• Previous – results in the previous period (in this case would be the previous date range – for example date range is half a year, previous is the other half of the year)

• Difference – the current data compared to the previous data
  

Data History

ZoomSphere shows data for external and connected profiles accordingly:

This applies to external profiles in the Analytics app as well.

Followers Trend graph

Followers data are being collected daily from the moment the social profile has been connected to ZoomSphere.

That means ZoomSphere is not able to show data of Followers retroactively due to API limitations.

You can see when the social profiles were connected to ZoomSphere as the data are collected from that moment.

If you have any questions, don't hesitate to contact us via the in-app chat or our email support@zoomsphere.com. 🙂