Content Pillars, as a strategic tool in content management, provide a powerful means to extract valuable insights from your published posts.
When creating/editing your posts, select a Content Pillar from a drop-down menu and assign it to your post.
Default Content Pillars can be customized according to your needs in Administrator Settings – Workspace settings.
Once saved, the visibility of Content Pillars in the calendar view allows for convenient post-filtering based on specified criteria. This enables you to effortlessly export your calendar view results to PDF or Excel files for further analysis and documentation.
Content Pillar Settings
Customize existing Content Pillars or create new ones in the Administrator Account by accessing Workspace settings. Remember that changes may take up to 10 minutes to apply after saving. 🕐
Note that Content Pillars are applied to the entire workspace.
Manage Content Pillars with Claude or ChatGPT (ZoomSphere MCP) 🤖
With ZoomSphere MCP, your AI assistant (Claude, ChatGPT or another MCP client) can work with Content Pillars directly in your ZoomSphere account:
Set and read the Content Pillar when it creates or edits a post or an Idea.
Change the Content Pillar of an already published post – handy when you want to re-categorize older posts before a report.
Analyze performance by Content Pillar – get post totals and averages split by Content Pillar, or filter post analytics by it.
Example prompts:
"Set the Content Pillar of all posts we published last week about the webinar to Education."
"Which Content Pillar performed best on Instagram in September?"
💡 The assistant can only use Content Pillars that already exist in your workspace. New ones are created in Workspace settings.