Brand Context
Brand Context is where AgentIQ keeps what it knows about your brand. It compiles your brand's information — your Brand Identity and your Buying Personas — into a single source of truth that AgentIQ uses across the platform: to better create prompts, run Operator and power other features. The more accurate your Brand Context, the closer AgentIQ gets to how your real shoppers actually talk and buy.
Note: Brand Context is generated automatically during onboarding. Review it once you're set up — you can edit every field in the Brand Context area at any time. |
1. Where to Find It
Brand Context lives in the Brand Context area of the app. It has two parts: Brand Identity (who you are) and Buying Personas (who you sell to).
2. Brand Identity
Brand Identity captures the fundamentals of your brand in five fields:
Voice & Tone | How your brand sounds. Example: "Playful and direct. Confident, never formal." |
Core Values | The core values your brand stands behind, such as sustainability, craftsmanship or inclusivity. |
Primary Audience | A short description of your primary audience — who they are, what they shop for and what they care about. |
Primary Market | The main market you sell in. |
Positioning | A one-sentence positioning statement: who you serve, what you offer and why you win. |
Keep each field short and specific. One or two sentences that a new employee could read and immediately "get" your brand beat a paragraph of marketing language.
3. Buying Personas
Buying Personas describe the distinct types of shoppers who buy from you. AgentIQ generates three to five during onboarding — review them and edit anything that doesn't match your real customers.
A strong persona answers:
Who are they? (life stage, context, budget sensitivity)
What are they shopping for and when?
What do they care about most — and what holds them back?
How do they phrase what they want when asking an AI agent?
Note: Fewer than three personas is usually too generic to be useful. More than five dilutes the signal — if two personas shop the same way, merge them. |
4. Best Practices
Review your generated Brand Context right after onboarding — it takes five minutes and improves everything downstream.
Refine personas with real customer data (reviews, support tickets, post-purchase surveys), not internal guesses.
Revisit Brand Context quarterly or whenever your positioning, audience or market changes.