Discover the extensive list of available breakdowns, filters, and metrics that the IronSource Aura reporting API provides.
From basic metrics like impressions and launches to more detailed breakdowns based on app name, campaign ID, and user demographics.
Available Breakdowns & Filters
Day (default) - Date YYYY-MM-DD (no need to add it to the URL).
App_name * - The app name from the Google Play Store (in English).
Package_name * - The app package name in Google Play Store (bundle).
Campaign_id * - The campaign id in Aura systems.
Campaign_name * - The campaign name as set in Aura systems.
Cost_model - the campaign’s cost model (CPI, CPE, etc).
Publisher_id - the id of the user OEM / Carrier in Aura’s systems.
Publisher_name - the name of the device’s OEM / Carrier.
Country * - The user’s country resolved from IP.
State - The user’s state is resolved from IP.
City - The user’s state is resolved from IP.
Gender - the user gender actively provided by the user (Male, Female, Not Specified).
Age - the user age group actively provided by the user (<25, 25-34, 35-55, 55+, Not Specified).
Language - the device language set by the user.
Device_manufacturer - the manufacturer of the device.
Device_model - The user’s device model.
Os - The device operating system (for now we support only android).
Sim_operator - the SIM operator of the device.
Campaign_segment_name - the segment name of the campaign.
Campaign_segment_id - the segment id of the campaign.
* Supported also as a filter.
Available metrics
Impressions - The number of times the advertiser app was displayed to Aura users.
Launches - The amount of the first app opens from apps installed via Aura. Aura tracks them in collaboration with the device manufacturer or mobile carrier. This metric should match the ‘Installs’ count in the tracking service. However, usually, this metric will be higher due to launches out of the attribution window and tracking service mistakes in attribution, fraud detection, etc.
Clicks - The number of times the advertiser app was downloaded by Aura users.
Installs - The number of times the advertiser app was launched (first open) and was attributed to Aura by the MMP.
Completions - The number of times there was a payable event for the advertiser app that was attributed to Aura. The event varies depending on the cost model (Clicks in CPD, app first launch in CPI, etc.).
Spend - The amount we charge the advertiser for all the completions.
Please note: In case incrementality tests have run, events of users that generated organic traffic will be included across the available metrics.