Metrics
The Aura Dashboard displays several key metrics, including:
Impressions - The number of times your app was displayed to Aura’s users in one of Aura’s Display placements
App Downloads - The number of times your app was downloaded and installed on a user's device via Aura. This is also the stage in which we send the click to the tracking service so it aligns with the tracking service clicks count.
Launches - The amount of first app opens from apps installed via Aura. Aura tracks them in collaboration with device manufacturers or mobile carriers.
Attributed installs - The number of app installs attributed to Aura by your tracking partner. Tracking SDK’s can detect and install only when the user opens your app for the first time.
Cost - The amount we charge you based on the agreed-upon cost model.
Metrics Boxes
At the top, the "Metrics Boxes" section provides a summarized view of each metric for the selected date range, along with a trend comparison to the previous period.
Clicking on a specific metric box shifts the dashboard's focus to that metric.
Daily Trend
The "Daily Trend" section further breaks down metrics by day
Breakdowns
the "Breakdowns" section offers comparisons between user groups.
Only five values can be viewed simultaneously in the "Breakdowns" section, so ensure to select the ones most relevant to your analysis.
