360 Due Diligence

Market Share Delta

Market Share Delta shows the difference in Market Share over two time periods.

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Written by Avia Haynes

Updated over a week ago

Comparison of Market Share over two time periods.

Positive Deltas = vendor’s overall enterprise pervasion is increasing
Negative Deltas = vendor’s overall enterprise pervasion is increasing

Market Share = [Vendor Citations - Replacing Citations] / [ Sector Respondents]

Survey/Survey [s/s] = [July ‘25 Market Share] – [Apr ‘25 Market Share]

Year/Year [y/y] = [July ‘25 Market Share] – [July ‘24 Market Share]

Applicable to our Technology Spending Intentions Survey (TSIS).