ETR Terminology
Understand some of the terms you may encounter while reviewing our data and reports.
Customer Growth
Adoption/Replacement Reasoning
Shared Accounts
Mind Share Delta
Mind Share
Market Share Delta
Citation-Weighted Net Sentiment
Net Sentiment Delta
Net Sentiment
Citation-Weighted Net Score
Net Score Delta
Net Score
Conversion Rate [Utilization-to-Churn]
Evaluated; no plan to utilize
Aware of; no plan to evaluate
Plan to evaluate
Currently evaluating
Evaluated; plan to utilize
Allocating further
Emerging Technology Survey
Replacing
Decrease
Flat
Increase
Adoption
Technology Spending Intentions Survey
Product Focus or Sector
Citation Filter
Cut or Subsample Type
N
Replaced or in containment
Enterprise Size
Pervasion