Mind Share = [Vendor Plan to Evaluate + Currently Evaluating + Evaluated, Plan to Utilize + Allocating Further + Evaluated, No Plan to Utilize] / [Unique Sector Plan to Evaluate + Currently Evaluating + Evaluated, Plan to Utilize + Allocating Further + Evaluated, No Plan to Utilize]
Applicable to our Emerging Technology Survey (ETS). Can be calculated on the vendor and sector levels and as a weighted average.