Comparison of Mind Share over two time periods.
Positive Deltas = vendor’s overall enterprise awareness is increasing
Negative Deltas = vendor’s overall enterprise awareness is increasing
Mind Share = [Vendor Plan to Evaluate + Currently Evaluating + Evaluated, Plan to Utilize + Allocating Further + Evaluated, No Plans to Utilize] / [Unique Sector Plans to Evaluate + Currently Evaluating + Evaluated, Plan to Utilize + Allocating Further + Evaluated, No Plans to Utilize]
Survey/Survey [s/s] = [Nov ‘20 Mind Share] – [May ‘20 Mind Share]
Year/Year [y/y] = [Nov ‘20 Mind Share] – [Nov ‘19 Mind Share]
Applicable to our Emerging Technology Survey (ETS).