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Shared Accounts​

Shows customer overlap between vendors.

A
Written by Avia Haynes
Updated over 3 months ago

Aggregates customer overlap (shared accounts) between vendors to determine how spend is flowing between competitors (e.g., as a customer adopts a new vendor, which competitor(s) will they place in containment). This competitive analysis allows users to see which competitors a vendor is gaining share from or losing share to. ​

Shared Net Score

Net Score calculated within shared customer accounts. Represents the intensity of spend for a vendor within these shared accounts. ​

Shared N

The count (N) of overlapping customers between two vendors. ​

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