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Sales Techniques: Humor and Rapport

Be yourself - that's it!

Written by Taryn Wickel

Are you naturally funny and sometimes feel like you need to hide your personality when you're making a sale? Flip the script and try letting humor help you relate to your customer and close the sale.

Humor and Rapport

♟️ The move: Just... being a person. A laugh, a "no worries," an "I hear you" dropped in naturally.

👂🏻 What it sounds like: Caller: "Ugh, my phone's basically a brick at this point." Rep: "Ha, yeah, I feel you — let's get you into something that actually works."

❓ Why it's natural: Because it is natural. This is the one technique on the list that isn't really a technique — it's just not suppressing your personality on a work call.

😀 Who it suits: If you’re naturally funny or easygoing and have been trained to "sound professional" instead — which usually means sounding flat. This is permission to be yourself.

📊 The number: 1,073 calls. Commit: 12.2% vs 10.1% baseline. +2.1 points. Smaller lift than the structured techniques — but it's the only one that also makes the job more fun to do. This matters for retention even when it's not the single biggest contributing factor to commit rate.

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