As a FITR coach, boosting your brand and professional presence is essential. FITR offers two branding options—White Label and the new Custom App—each with different levels of control, features, and cost. Here's a quick comparison to help you decide.
The White Label option is included as part of the Unlimited coach plan, while the Custom App is available as an add-on service that requires setting up developer accounts and providing authorizations.
1.App Store Presence & Branding Identity 🎨
White Label
Your branding optional for clients inside FITR’s app: Upload your logo and customise primary/secondary, background, and text colours (light & dark modes)
Icon selection: Clients can pick your logo as an icon to replace FITR’s, though they can also pick other coaches using White Label if subscribed to their program(s) as well.
No personal app store listing: Your customisations are within the FITR client app, which your clients download from the app stores under FITR's name.
This option is specifically available for Unlimited-tier coaches.
Custom App
Standalone, fully branded app presence: Available under your own developer accounts on App Store & Google Play, with your chosen unique name, description, icon, and branding.
Only your programs, for only your clients, in your own app.
No FITR branding visible to clients.
Additionally, the Custom App is powered by FITR's technology, ensuring seamless updates and maintenance handled entirely by FITR. Setting up this service also involves creating developer accounts and providing other required authorizations.
2. Design & Customisation Capabilities
Feature | White Label | Custom App |
Colors & logo | ✅ Full theming | ✅ Enhanced theming throughout UI & store assets |
App icon | ✅ Optional selection | ✅ Default icon visible in stores & on devices |
Splash & login screen | ❌ FITR default | ✅ Customizable splash/login |
Bottom nav icon order & style | ❌ FIXED | ✅ You choose icon sizes, order, and style |
Program card sizes & defaults | ❌ Standard | ✅ Fully adjustable |
Storefront & checkout branding | ✅ Branded checkout, URL | ✅ Branded storefront in your own app listing |
Media content (videos, welcome message)
| ✅ Supported | ✅ Supported with greater integration |
Custom App setup typically takes about four weeks to complete before launch.
3. Which Should You Choose?
Choose White Label if:
You want a branded presence within FITR’s app ecosystem.
You prefer a quick, zero‑maintenance solution included in Unlimited.
In-app branding options meet your needs (colours, logos, checkout).
You’re testing the waters.
Choose Custom App if:
You want full control over app store presence and brand identity.
You require more in-depth app customisation (UI, splash screens, nav icons).
A bespoke brand-specific client journey.
Only your programs.
Only your clients.
You’re scaling and ready for premium branding.
This add-on service comes with an additional cost and typically involves a four-week implementation timeline.
In discussion, unconfirmed, for future versions (Custom App only):
Pixel tracking for enhanced marketing data
API integrations for external payment systems and CRMs
External integrations to advanced sales tracking and automated client onboarding
🔍 Bottom Line
White Label = Quick brand presence inside FITR’s client app. Ideal for coaches who want simplicity and branded colour/logo integration.
Custom App = Comprehensive brand ownership: your own app on stores, deeper UI control, and a more professional client journey.
The choice is yours, but if you want to discuss things further, please contact our support team or
refer to FITR’s help documentation for more details.
👉 Book a call directly with Shaun (Head of Sales & Support):
https://calendly.com/fitr_catchup/fitr-call