Coupons help businesses grow market share, increase sales volume, sell faster, cultivate loyal customers, and drown out competitor advertising, and can encourage consumers to make a repeat purchase.
FITR supports the creation and usage of discount codes, referred to as 'Coupons.' These can be used to provide discounts to your clients and even tested by you to simulate the client's perspective. Here's a comprehensive guide on how to use this feature.
You can easily create a coupon to offer discounts to your clients. The coupon can specify a percentage or fixed amount of discount and comes with configurable settings such as validity period, usage limits, and applicable criteria.
After creating a coupon, you may want to test it to ensure it works as intended. To do this, you can go through the checkout process as if you were a client and apply the coupon to verify its functionality. This step ensures that the code is correctly configured and ready for distribution to your clients.
Coupons can be used to strategically encourage customers to buy a new, more profitable product to help boost your profit margin. Also, coupons can create loyalty with existing customers by using the discount as a reward to ensure they continue to buy from your store. Maybe your client has a birthday, or has completed a Fixed Length program, or has subscribed for a year, for example, and you wish to recognise or reward them.
The platform offers a flexible and user-friendly way to manage discounts for your services. FITR allows you to choose between percentage or fixed discounts with configurable options for validity and usage.
The psychology of coupons plays into a fundamental truth about consumers: They love to save money; value that customers didn’t have before using the coupon, and value they can apply to other things in their lives.
When you offer coupons and other offers to your customers—exclusive deals only for your customers—you make them feel special, as if you were doing this just for them. This loyalty keeps them coming back, even in the face of competitors’ promotions.
How to Create a Coupon Strategy for Your Business:
Make a Compelling Offer.
Distribute Through Various Channels.
Customize Your Coupons.
Appeal to Unique Customer Segments.
Don't Offer Too Many Deals.
Set a Deadline.
A good way to distribute coupons is via your social media sites. Also, an expiration date can be established to create a sense of urgency, which encourages new or existing customers to buy your product by using the coupon.
Your business page, Fitr Storefront, and social media sites can be used to promote products and events, and communicate with your customers. By frequently interacting with repeat customers, offering discounts, or sharing news, you can build stronger relationships and better understand your customers' needs.
Please see the below links for practical assistance:
To learn more about how to create and manage coupons, refer to the detailed FITR Coupons Guide here: Coupons Guide.
For guidance on testing coupons and simulating client use, explore the related FITR support documentation.
For more information about managing discounts, customizing coupon settings, and monitoring their performance, consult FITR support resources.