Our G4 Integration allows you to track key events that will better help you manage your business growth and any marketing strategies you may be using.
An event allows you to measure a specific interaction or occurrence on your website or app. For example, you can use an event to measure when someone loads a page, clicks a link, or completes a purchase.
The following types of events are collected automatically inside G4 Analytics.
Automatically collected events are events that are collected by default when you set up Google Analytics on your website or app.
Enhanced measurement events are events that are collected when you set up Google Analytics on your website or app and enhanced measurement is enabled.
You will need to create the following types of events in order to see them in Analytics:
Recommended events are events that you implement, but that have predefined names and parameters. These events unlock existing and future reporting capabilities.
Custom events are events that you define. Make sure you only create custom events when no other events work for your use case. Custom events don't show up in most standard reports so you need to set up custom reports or explorations for meaningful analysis
In order to use our integration you will need to already have a Google Analytics G4 account.
Here's what Launch27 tracks for bookings and gift cards:
1. The name of the booking/giftcard
2. Category (Staff Form / Widget )
3. Price
4. Quantity
To begin using G4, you'll need to first install it on your website and then connect your account to the system. Read more here
You can also track the following additional events by creating a new event and replacing with the following URLs instead:
o Booking Created by Staff: /virtual-pageview/booking/staff-form/success.htm
o Booking Created via Customer Self-Service Login: /virtual-pageview/booking/customer-form/success.htm
o Gift Card Purchased: /virtual-pageview/giftcard/widget/success.htm
Read more on how to Add or Modify an Event in G4