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How to View the Conversion Report in G4
How to View the Conversion Report in G4
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Written by Fabiana
Updated over a week ago

The Conversions report shows you which conversion actions are most common, how many people performed each action, and how much revenue is associated with each action.

A screenshot of the Conversions report

Conversion metric

You can apply the Conversions metric to any report to see the number of conversions compared to the selected dimension. For example, the Conversions column in the Pages and screens report shows you the number of conversions per page or screen.

Many reports include the Conversions metric by default, such as the User acquisition and Traffic acquisition reports, which help you understand the source, medium, and campaign associated with different conversions.

A screenshot of the User acquisition report with the Conversion column highlighted

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