Branding Click-Campaign
Focus: Getting brandawareness by working with many creators.
Invite creators with over 5.000 followers, and preferably more.
For example, invite creators with a minimum of 100,000 impressions.
Establish ambassadorships.
Pay creators pr. click
If you are focusing on good content, offer the creators a small upfront amount
Consider a bonus agreement*
Example of what the creators get:
A gift card to purchase products for promotion (500-1000DKK)
2 DKK per click.
15% discount code for your followers
Opportunity to host Give Aways in collaboration with us
Possibility of a long-term partnership
NOTE: A click campaign is about getting as much traffic to a page as possible. This traffic can e.g. used to target campaigns on others' marketing channels or simply for brand awareness. Here, the creators are paid per click they make. This can e.g. be DKK 2 per Click up to DKK 2000. This type of campaign also allows you to work with creator marketing, where creators are paid based on the number of unique clicks they generate. This allows the company to compensate creators based on the traffic they drive to the company's website.
*** Consider a bonus agreement:**
We sponsor our creators with a gift card of 500 DKK for a chosen product on our website after 200 clicks.
We sponsor our creators with a gift card of 1000 DKK for a chosen product on our website after 400 clicks.
We double your click price when you have sent >500 clicks to the website.
Conversion Campaign
Focus: Getting sales from creators.
Invite several creators to your campaign.
Test various collaborations continuously.
For example, invite creators with a minimum of 100,000 impressions.
Motivate them to promote repeatedly.
Use unique discount codes.
Offer commissions ranging from 10-15%.
Example of what the creators get:
Choose products for 500-800 DKK
10-15% commission
A 20% promo code for you followers
Possibility of a long-term partnership
Lead Campaign
Focus: Acquiring leads from creators.
Centered around the collection of leads, which can be sign-ups for newsletters or app downloads, with creators being rewarded with a fixed price per lead, such as 25 DKK.
Live Shopping: Encourage people to sign up for a newsletter where they receive an exclusive link to Live Shopping (Live shopping can take place via Instagram or another tool/platform).
Pre-sale: Gain access 24 hours before Black Friday deals. This can entice buyers as they get exclusive access to discounted items before they sell out.
Example of what the creators get:
10 DKK per lead
Content Campaign
Focus: Getting inspiring content from creators.
Invite micro-creators who can create content for your social media.
Select creators based on their visual expression.
Choose a few large creators, but be aware that they often require payment for content.
Example of what the creators get:
Choose 1-2 products from our webshop
8% commission
Earn up to 100DKK per produced video/image (We do not buy all content, and therefore we also offer 8% commission, so there is an opportunity to make some money from the sales that should be made when you post on your social media)
Personal discount code to your followers on Instagram
Produce content that we can buy and share on our social media and use in our advertising.
NOTE: The content created by creators should be valuable, inspiring, and relevant to your target audience. If agreed the content created by creators can be used on your own social media channels, website, and other external platforms.
Bonus Campaign
Focus: Getting sales from creators.
Invite several creators to your campaign and test various collaborations continuously.
Invite creators with a minimum of 150,000 impressions.
Motivate them to promote repeatedly.
Use unique discount codes.
Offer commissions ranging from 10-15%.
Offer a bonus when an creators achieves their goals or generates revenue.
Example of what the creators get:
Products we agree on jointly.
10-15% commission
10% personal discount code to your followers on Instagram
A bonus agreement (Example: Offer 4,000DKK in bonus if the creators sells more than DKK 50,000.)
Possibility of a long-term partnership
Upfront Campaign
Focus: Getting sales from creators.
Invite creators with a minimum of 500,000 impressions.
Offer commissions ranging from 10-15%.
Ensure creators understand the objectives and can provide value og your brand.
Be open and honest about your budget limitations and expectations from the start.
NOTE: A upfront campaign involves making a fixed payment before the campaign begins. The specifics of the campaign, including the number and format of promotions, are determined in advance. We don't utilize this model as frequently as we do for sales, branding, and content campaigns. (For instance, you could make an upfront payment of DKK 5000 to an creators for 2 storylines and a live session spread out over a month)
You can read more about upfront payment tips here: