You create a campaign by logging into your dashboard and clicking "Campaigns" in the top menu.
After selecting country and campaign name, you'll be directed to the create campaign flow.
A good campaign is clearly described, realistic in terms of expectations for collaboration and attractive in terms of payment and compensation. If you have multiple products or brands on your webshop, we recommend a broad focus, so that influencers can highlight the products that make the most commercial sense for them (after all, they know their followers best!). In this way, they can promote multiple products/brands and appeal to the interests of more consumers.
Get inspiration for how to fill out a campaign:
Campaign name: This can be short, concise, and summarize the campaign in a selling way. For example:
CompanyName: choose clothes for 1,000 DKK + 10% commission
CompanyName / Women's Fashion / FREE styles for you
CompanyName - Spread the message and get 2 DKK per click!
Minimum number of followers: You can set a minimum limit on how many followers influencers must have to apply for your campaign, but you can always invite those who have fewer followers than what you have set the limit to. We recommend a minimum of 5,000 or 10,000 followers.
Landing page: Choose the page that you want to direct traffic to. We recommend linking to the homepage and allowing the influencer to link to a subpage, as this gives them the opportunity to link directly to the product they are promoting. If you are running a specific message, it is recommended to include a specific landing page and reject the option of linking to a subpage.
If you use Google Analytics in your marketing, you should enable tracking and fill in the UTM parameters that you will use to track the traffic.
Category: Here, you choose the category that best suits your product/message.
Compensation: Here, you choose how the influencer will be compensated. We always recommend a percentage of the order if you have multiple products or a webshop, whereas a fixed lead price is recommended if you need leads or downloads. You can also choose to pay per click if you want to pay influencers for the traffic they create. We see commissions ranging from 10-18%, a fixed lead price ranging from 20-80 DKK and a click price ranging from 3-6 kr.
Banner image: Choose a beautiful image that clearly shows the product or products. Logo or company name is also allowed. Read more here.
Description: It is important that you describe the message clearly. You can play with the text in terms of font and emojis.
Product and target audience: Give a brief introduction to the product/message. What is it or what is it about? Does it come in multiple variants/brands/sizes? Who is it aimed at? When can it be purchased, etc.?
We are a young and personal brand that targets women aged 25-40.
We have everything from dresses, blouses, pants, shoes, jewelry, bags, and a lot of nice accessories.
We have a wide range of many modern brands, e.g. Brand1, Brand2, Brand3, Brand4, Brand5 and many more.
What you get: Describe what the influencer gets to promote the campaign, e.g. whether they get a product or more, discount codes, etc.
15% commission.
A unique discount code you can share with your followers. (Read more about discount codes here.)
Gift card up to 1000 DKK, or as agreed upon, or 5 styles where you keep 1 for yourself
We keep you updated with the latest news and when we get new brands
Recommendations for promotion: Tell about all the unique selling points that will help the influencer promote the product
Free shipping on orders over 499 DKK
1-2 days delivery
Good TrustPilot reviews (4+ stars)
We ship with GLS to the nearest PakkeShop
You may know the product from Løvenshule
Our best sellers are XYZ
Overall: What is the special focus and goal of your campaign? Why should the influencer choose your campaign? And do you have any specific requirements?
Start date: Set a date for when the campaign should start. The influencers' tracking links will not be active until the day the campaign goes live, but you can publish and invite influencers and coordinate agreements before the campaign starts.
End date: Here you can set the campaign's duration between 30, 60 and 90 days. We recommend a minimum of 60 days to give the campaign a long enough life. You can always extend it or stop it before if necessary.
Campaign type: A public campaign can be applied for by all influencers (you still need to approve or reject them). A private campaign is only visible to those you invite. We recommend a visible campaign to increase the chance of finding the best matches with an influencer.
Now you're ready to publish your campaign!
Remember, you can always change the text and image after it's been published.
The next thing you need to do is invite influencers. Read here how to find the right ones.