Skip to main content

WorkBright Go-To-Market Strategy Guide - Your Embedded & White-Labeled I-9 + E-Verify

Your customers already need I-9 compliance. Use this as a guide to define your GTM, enable your sales team, and sell it as part of your existing offering.

1. What's Included

I-9 & Supporting Workflows

  • Form I-9 — Guided Section 1 & Section 2 completion

  • E-Verify Integration — Create and manage E-Verify cases within the workflow

  • Document Verification — Document analysis and fraud detection capabilities

  • Forms Logic — Automated compliance checks and guided workflows

  • OCR — Capture document information to reduce manual entry and errors

  • 150+ Compliance Checks — Identify common issues before an I-9 is finalized

  • Electronic Storage & Audit Trail — Centralized records and activity history

  • Reverification & Corrections — Manage ongoing I-9 requirements

3 Section 2 Completion Options

Remote

Virtual

In Person

Authorized representative inspects documents and completes Section 2

Eligible E-Verify employers use the DHS alternative procedure

Employer or authorized representative completes verification in person

2. Your 30-Second Pitch

"We allow you to offer I-9 and E-Verify as a native part of your platform without having to build the compliance infrastructure yourself. The solution is fully embedded into your existing workflow, with support for remote, virtual and in-person completion, document verification, OCR, automated compliance checks and E-Verify. "

The One-Liner

"Make I-9 part of your offering without the hassle of tracking it down yourself."

3. Key Differentiators

Capability

Why It Matters

Embedded

Keep customers inside your platform

E-Verify

I-9 and E-Verify in one workflow

3 Completion Options

Support distributed, remote and in-person workforces

150+ Compliance Checks

Help prevent errors before completion

Document Verification + OCR

Reduce manual entry and identify potential document issues

Audit-Ready

Centralized records and activity history

Purpose-Built I-9 Expertise

Leverage established I-9 infrastructure instead of building it internally

The Differentiator to Lead With

Don't sell:

"We have I-9 software."

Sell:

"We have added I-9 compliance with an E-Verify integration to our existing software to make I-9 a quick & easy additional task for the employee experience and admin teams"

4. Your Customer Facing One-Pager

I-9 & E-Verify: Included In Your Platform

Make Employment Verification Part of Your Hiring Workflow

Your customers shouldn't have to leave your platform to complete one of the most important steps in the employee workflow.

Our embedded I-9 and E-Verify solution allows you to provide a complete employment eligibility verification experience under your existing offering.

Everything You Need:

  • I-9: Guided electronic Form I-9 completion

  • E-Verify: Integrated case creation and management

  • Document Verification: Document analysis and fraud detection capabilities

  • OCR: Automated document data capture

  • Compliance Checks: 150+ automated checks to help identify common errors

  • Flexible Verification: Remote, virtual, and in-person completion options

Why add I-9?

  • Decrease Compliance Risk: Make sure your team remains compliant with the leading digital I-9 offering.

  • Decrease Time to Hire: Make the employee experience faster and easier.

  • Improve Experience: Eliminate the need for your team to manage another system.

  • Reduce Development Burden: Avoid building and maintaining complex I-9 infrastructure internally.

The Bottom Line

Reduce the burden of completion & compliance by adding our I-9 & E-Verify workflow.

5. I-9 FAQ: The Sales Cheat Sheet

What is Form I-9?

  • Form I-9 verifies the identity and employment authorization of individuals hired to work in the United States.

Is I-9 the same as E-Verify?

  • No. I-9 is the employment eligibility verification process. E-Verify is a separate electronic system that compares information from the I-9 against government records.

Does every employer have to use E-Verify?

  • No. E-Verify is voluntary for most employers, although certain employers may be required to use it based on federal, state, or contractual requirements.

Can I-9s be completed remotely?

  • Yes, depending on the workflow. Employers can use authorized representatives, and eligible E-Verify employers may use the DHS alternative procedure.

What is an authorized representative?

  • A person designated by the employer to complete the employer's Section 2 responsibilities.

Can employers tell employees which documents to provide?

  • No. Employees choose which acceptable documents to present from the Form I-9 lists.

How long must I-9s be retained?

  • Generally, three years after the date of hire or one year after employment ends, whichever is later.

Does every employee require reverification?

  • No. Reverification applies in certain circumstances, primarily when employment authorization expires.

BONUS: What should I do if a prospect asks a detailed compliance question?

  • Don't guess! "That's a great question. Let me bring in our I-9 compliance team to make sure we give you the most accurate answer."

6. Potential Sales Discovery Questions

Current State

  • How are your employees completing I-9s today?

  • Do you currently process I-9s?

  • Do your admin & HR teams have any difficulties with compliance?

  • Are you using another provider today?

Customer Pain

  • How much manual work does your team perform around I-9s?

  • Do your employees have distributed or remote workforces?

  • Are employees and admins asking for a simpler process?
    ​

7. Key Takeaways

Pricing Options: How to think about pricing for your customers:

Assume the Cost

Consumption Based/Add On

Bulk Purchase

  • Easiest for customers

  • Little to no GTM required

  • No additional Revenue

  • Take our price per I-9 & mark it up/Add I-9 to an existing bundle & increase cost

  • GTM enablement required to help position

  • Additional Revenue based on customer consumption

  • Take our model and reflect it with your customers, having them purchase buckets of I-9

  • GTM enablement & assistance selling usually needed

  • Additional Revenue based on annual commitment

Easy

Moderate

Advanced

Remember These 5 Things:

1. I-9 is more than a form.

It's a workflow involving compliance logic, document verification, Section 2, E-Verify, retention, and ongoing requirements.

2. Sell simplification.

Customers don't want another application. They want I-9 to be part of their existing process.

3. Lead with embedded.

That's the core value proposition.

4. Don't compete on "I-9 software."

Position the solution as infrastructure that makes your customer's platform more complete.

5. You don't need to be a compliance expert.

Uncover the opportunity and bring in the appropriate resources as needed.

Did this answer your question?