A few guidelines to help you get the most out of Abode Recruit — from choosing the right tool for the job to building a page that actually converts.
Choosing the Right Tool: Pages vs. Events vs. Tracking Links
One of the most common questions is when to use a page, an event, or a tracking link. Here's a simple way to think about it:
Tool | Use it when... |
Tracking Link | You just need to know where your traffic came from — no RSVP required. Great for career fairs, business cards, or print materials. |
Event | You need an RSVP ahead of time, like for an info session or on-campus visit. |
Page | You want a long-term, always-on presence for your employer brand. If you already have a strong career site, you may only need events. |
You don't need a page in order to run events, and you don't need to choose just one — pages, events, and an existing career site can all serve different purposes for your program at the same time.
Tip: decide this by working backward from what you need to prove. If you're tracking ROI on specific channels (a career fair, a batch of business cards), start with tracking links. If you need a headcount ahead of time, use an event. If you want an ongoing hub candidates can revisit, build a page.
Building a Page That Converts
Your banner image is the single most important asset on your page — it's usually the first thing a candidate sees, so it's worth getting right before anything else.
A few tips that make page-building easier:
Reuse what you already have. Most teams already have usable assets — photos from your website, LinkedIn posts, or existing marketing materials work great as a starting point. You don't need to create everything from scratch.
Mind the safe zone. Each image type has a "safe zone" — the portion that stays visible across desktop, tablet, and mobile. Keep logos, headlines, and key visuals inside that zone so nothing gets cropped on smaller screens. See Abode Recruit Image Sizing Guidelines for exact dimensions by component.
Use a white background if an image is too small. If an image is undersized, the background can render black. Building it on a white background in Canva first usually solves this.
Copy images directly from Canva. In Canva, use "Copy to Clipboard," then paste directly into the image field in Abode with Ctrl+V — no need to download and re-upload.
Look at real examples first. Seeing how other teams have approached their pages can make it much easier to figure out your own. Check out Abode Recruit in Action: Three Pages, Three Audiences for a few real-world examples.
Setting Up Tracking Links
Set up one tracking link per source you want to measure — for example, one per region for career fairs, one for business cards, one for a specific campaign.
Think ahead about what you'll want to report on later: if your goal is to justify budget for career fairs, print materials, or digital campaigns, a tracking link on each gives you the data to make that case.
Tracking link slugs lock once created and can't be edited — only the display title can change. If you need a different slug, archive the link and create a new one.
Emails & Notifications
Review your confirmation and invite emails before your first event or page launch — these come pre-templated, but the default wording won't fit every use case. Customize them so they sound like you.
If you're using the notes feature to capture candidate evaluations, decide on your evaluation criteria and scale before you start collecting notes at events — it's much easier to stay consistent if the criteria are set up front.
The "Follow" prompt (the pop-up asking visitors to follow your page) can be toggled on or off under Follow Settings → Follow Behavior. This is useful to turn off for internal-only audiences, like campus ambassadors, who don't need to be prompted to follow.
A Few More Tips
Character limits and image dimensions vary by component — if something doesn't fit the way you expect, it's likely a component-specific limit rather than an error.
Plan for growth. Map location limits and character limits are increasing over time, so if a limit is tight today, check back — it may already have expanded.
Test before you go live. Walk through your page or event yourself right before it goes live, and double check that customized emails are saving correctly.
Questions?
Your CSM is happy to talk through strategy anytime — reach out if you want a second opinion on your setup before you publish.