What Is Breakage?
Definition:
Breakage is the portion of a gift-card’s value that goes unspent. For example, if you load $50 onto a card and only redeem $40, the remaining $10 is “breakage.” Likewise, balances on cards left inactive for extended periods (e.g. 3 years) are assumed unlikely to be redeemed.
How to Run a Breakage Report
Sign in to the Ackroo console at manage.ackroo.com.
Go to Cards.
Click the + beside Filter Cards by and choose Inactivity.
In Select Inactivity Range, pick your desired period (e.g. 3 years) and Apply.
To export, click Bulk Action → Export.
Open the downloaded Excel file and SUM the card-balance column to calculate your total breakage.
Caution: Breakage is an accounting assumption. Cardholders remain entitled to redeem their full balances—gift-card funds do not expire.