Inappropriate news topics that attract the non-target audience. To solve the problem, review the news in the database, consult with managers and replace the news with more relevant ones.

Reconsider your approach to the creo or replace the offer (perhaps it didn't suit the hooked audience).

If image/headline replacement doesn't show any results, check the audience. Most likely that's the problem.

Check whether your CTR/bid corresponds to the average current auction bids, this information can be found in your personal account in the "Network Volumes" section.