Video Dimensions
Aspect Ratio: 9:16 (vertical format)
Resolution: At least 1080 x 1920 pixels for optimal quality.
Video File Requirements
File Type: MP4 or MOV
File Size: Maximum file size is 4 GB.
Length: Up to 90 seconds.
Content Specifications
Safe Zone: Ensure important text or elements are placed within the center of the frame to avoid being cut off by platform UI elements (e.g., buttons or captions).
Captions: Subtitles or text overlays should be legible and aligned for mobile viewing.
Sound: Include audio or background music for better engagement, though videos can run without sound.
Best Practices
Use high-quality videos with clear visuals and sound.
Incorporate branding elements (like logos) but keep them unobtrusive.
Highlight your message or product within the first few seconds to capture attention.
More info can be found here: