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What are the creative requirements?

Renee Maynard avatar
Written by Renee Maynard
Updated over 3 months ago

Video Dimensions

  • Aspect Ratio: 9:16 (vertical format)

  • Resolution: At least 1080 x 1920 pixels for optimal quality.

Video File Requirements

  • File Type: MP4 or MOV

  • File Size: Maximum file size is 4 GB.

  • Length: Up to 90 seconds.

Content Specifications

  • Safe Zone: Ensure important text or elements are placed within the center of the frame to avoid being cut off by platform UI elements (e.g., buttons or captions).

  • Captions: Subtitles or text overlays should be legible and aligned for mobile viewing.

  • Sound: Include audio or background music for better engagement, though videos can run without sound.

Best Practices

  • Use high-quality videos with clear visuals and sound.

  • Incorporate branding elements (like logos) but keep them unobtrusive.

  • Highlight your message or product within the first few seconds to capture attention.

More info can be found here:

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