Airpost’s engine looks at every detail in your videos to see exactly what’s happening in each shot.
Then it combines it with all the information of your product and our exclusive library of UGC shots to create hundreds of ads
When you take the time to upload high-quality, thoughtful content, you give our engine the best shot at getting good ads for you.
The Basics:
📲 Vertical footage
✨ Clean shots without any type of overlay such as text, emojis, or animation
⌚ At least 2 seconds long
❌ Airpost automatically removes audio, so avoid shots with:
Wildlines (people speaking to camera)
ASMR or sound-dependent content
What does an A+ upload look like?
👩💼 UGC Talents
Aim to upload at least 5 talents, each with 20+ shots. Show them using the product, reacting to it, and—if possible—the "before" scenario that highlights the problem.
👜 Product
For best results, upload at least 15 shots featuring your product. Think close-ups, steps to use, value propositions, and more.
Need some inspiration? Check out the list of categories with examples below. And remember, if a shot fits into more than one category, feel free to count it twice! 😆
🦸🏻 Product Hero
Show your product in the spotlight—place it on a surface, center it on screen, and make it look awesome. You can pair it with similar products from the same line or add decorative elements for extra appeal.
Sometimes a table, a good color palette and natural window light its enough!
We love how the orange stands out against all the green. It's important to us that your product is clearly visible.
🔍 Close ups showing texture, quality
Think about the key benefits we’ve highlighted for your product. If some features aren’t obvious at a glance, close-ups can do the trick. They’re perfect for showing off hidden details and high-quality materials that set products apart.
The following is a closeup, but its also really close to a Hero shot, but it has hands!
This one is a little too much maybe? but we can definitively feel the texture
🤲🏻 Hands using and showing product
This is the most important category, so upload as many as you can.
Every value proposition and Step to use benefits immensely from a clear visual representation. We analyze your shots to identify the age, gender, and skin tone of the hands you upload. Then, through clever editing, our system pairs them with our actors—making it look like you have many talents using your product.
If you claim your blower blows, show it blowing.
The blower has a flashlight? show it!
🎉 Talent using and showing product
If you're showcasing a feature or demonstrating your product and a face appears in the shot, it fits right into this category! When our system spots the same face multiple times, it creates a talent for your product and uses it—so be sure to upload plenty of shots featuring that person.
Sometimes the sizes of the products requires a full body to showcase it
The key is to make sure the product is clearly visible!
📤Unboxing or discovering the product
If your product’s packaging is a key part of its value proposition, we highly recommend including shots that showcase the unboxing experience.
A clean, polished unboxing that highlights how the product is packaged and delivered.
Product Hand + Unboxing, works really well.
🚪 Picking up from door / Delivery
If getting your product to your customer’s door is a key selling point, this category is a must! Capture shots of your product being picked up at the doorstep, it really adds to the story.
Airpost can match this kind of POV shots with many many talents so you can test what works best with your audience
If you have this kind of shots, we can generate a strong connection between the talents and the products
📱 Screen recording of UI / Talent buying product / Navigating your website
If your product is bought online, it's crucial to show that in your ads. If you're selling digital products, this is your most important category. Make sure you capture the action of buying online so Airpost can tell that story!
It can be as easy as recording your phone screen to get the footage
Or you can record the app and a user interacting with it!
😩 "Before" shots // Showing problem
The “Problem Shot” is your chance to really connect with your audience. Show them what they see in their daily lives, and you're already halfway to making the sale.
Show how it was before the product.
It's dirty, it's a problem.
🏅 "After" shots // Your product’s benefits
Make sure to include images that act as proof of what your product can do for its users. These shots are known to drive the highest conversions in performance advertising!
That hair looks strong after using the product.
After the product was applied, it's clean, it's white.... shows the results