Assess the Size of the Product Change: Each potential feature or product change is categorized into sizes—XS, S, M, L, XL—based on the scope of the work required. Smaller changes (XS/S) may be quick wins, while larger ones (L/XL) represent bigger investments in time and resources.
Weigh Pain Points and Scalability: Features that address bigger pain points or are more scalable (i.e., impact a larger segment of users or have long-term benefits) get more weight in decision-making. The higher the impact, the higher the priority.
Function Over Aesthetics: Prioritize features that improve functionality or solve core user problems over those that focus solely on look or feel. The goal is to focus on meaningful improvements that drive customer satisfaction and retention.
Prioritize Core Needs Customers Will Pay For: Focus on decisions that solve fundamental needs—the kind customers are willing to pay for or that will drive them to stick with your product. These features are the ones that create real value for users and have a direct impact on revenue or long-term growth.
Credit - Daniel Jacker