Earned Media (editorial coverage)
Digital + Print (New York Times, Wall Street Journal, Bloomberg)
Blogs (TechCrunch, VentureBeat, The Next Web)
Broadcast (NBC, Bloomberg View, The Today Show)
Trade/Verticals (AdWeek, Governing, SearchStorage)
2. Analysts (validation + category definition) -- Gartner, Forrester, IDC
3. Influencers + Pundits (Social amplification + street cred