Press / Marketing FAQs
All the Q&As we've collected around press and marketing
Any tips on how to position ourselves for success in ProductHunt launch?
We are thinking of making our product "Self Sign Up" so customers can create their own trial account and test the product for 2 weeks. What tools can we use for automated email campaigns?
We want to redesign our app (UI only, for now). What would you recommend? Get a UI designer on contract to redesign it or get a long-term UX person?
We're considering on redesigning our website. Any affordable developer that you'd recommend?
Can anyone recommend a good tool for bulk email with the following features: tracker, resends if unopened, reliable preview, stores editable templates?
Has anyone used a PR firm to get good results? Or are most people forwarding press release written on their own?
How do we politely respond to a journalist asking for questions we don't want published for now?
Do we really need a designer to do our pitch decks? Any recommendation for a pitch deck service?
What SaaS company can you recommend that creates customizable pop-ups for websites?
Does anyone have a contractor or company you recommend for creating an animated explainer video?
Is anyone familiar with the TV show called NewsWatch by the AMC network? They want to feature us on TV. This looks too good to be true, I wonder what should I pay attention to in case something is tricky here.
Any pointers on how to get speaking engagement? Most conference speakers are invited bc they have star power or they something unique to share. A startup founder is unlikely to have these so its not clear how you get invited for such speaking engagements
Our domain name is flagged as spam cuz of a bought mailing list. Anyone got advice on how to fix it? Thanks!
Does anyone have experience with launching on Product Hunt or is an frequent site user?
We are looking for a good PR firm who can help with our product launch. Someone who understands deep tech and who had super relationships with the top media groups. Any recommendations?
What’s the best way to publish your own press?
What is growth hacking?
Who should I reach out to when I'm ready for press?
Is there such thing as good vs bad press?
What to tell journalists/analysts?
How do I use an article written about my product’s capabilities as PR?
When should you start structuring pitch/PR?
How do I create a press "hook"?
What can be used as a "hook" for press coverage?
What's Alchemist's policy on press before Demo Day?
How do I find journalists that are interested in my space?
Why is press important?
What are some tools I can use to get traffic to my blog post?
Have you heard good things about Medium from SEO perspective. Does it increase web traffic? Specifically how has it helped to increase "relevant" traffic? Any pitfalls to be aware of? Any other platforms to consider?
Can new admits announce that they’ve joined Alchemist before their official start date?
Seeking press coverage (not funding announcement)
Press advice and resources
Partnering with Think Tanks, Industry Consortiums
Channel Partner Referral Strategy
Effective Blog Strategies for Driving Traffic to Your Website
Affordable Alternatives to HubSpot for Email Marketing