welcome to the slow world of enterprise sales! Publicity can act as a minor catalyst and help you with lead nurturing.. however bigger impact of publicity comes from ability to increase your leads and have a bigger sales pipeline .. enterprise sales is a numbers game and the buy decision is impacted by budget cycles and needs mainly.. think of publicity as a tool that helps you get in the door of prospective buyers
Publicity won’t hurt but it probably won’t make a massive difference. You should be able to sell around this directly with the champion. We closed many large Enterprise deals and have never had any press coverage at all.
The first is very hard but after that it gets much easier because you can use the first as the reference.