Alchemist Accelerator Knowledge Bank

Customer Advisory Board Frequently Asked Questions

CAB FAQ

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Written by Claire Rosenfeld

Updated over a year ago

Check out our Customer Advisory Board Frequency Asked Questions!

Q: Many of my member prospects are raising issues with receiving equity. They cite that giving stock options to customer advisory board members constitutes a conflict of interest. Those people cannot accept stock options/rewards per their employment agreement with their respective companies. Any advice on what I should do?
Q: Do you have examples of how the structure of the Customer Advisory Board Program has run for past participants?
Q: How much equity should I give advisors?
Q: Should I invite existing clients into the CAB?
Q: These are effectively a cold email for lead gen tactic w/high open rate?
Q: The list says "4 left" but that sounds like an urgency tactic. How many do you go up to with this tactic?
Q: What if my branding/marketing is different from what my future vision/direct of the company is?

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