Filters allow you to view popup performance across specific customer segments — without needing to duplicate campaigns or run separate tests.
With real-time filtering, you can instantly understand who is signing up, what drives conversions, and where opportunities exist so you can optimize faster and make smarter decisions with your popups and business.
Why Filters Matter
Instead of creating multiple versions of a popup to analyze performance, filters let you segment your data instantly.
With filters, you can answer questions like:
How does mobile performance compare to desktop?
Which UTMs drive the highest signup rates?
Are certain products more likely to be purchased after signup?
How do survey responses correlate with conversion?
Which pages generate the strongest results?
All of this is available in real time — no extra setup required.
👉 This means faster insights, fewer campaigns to manage, and more confident optimization decisions.
Accessing Filters
Navigate to your Analytics Dashboard inside Alia.
Click “Add filters” at the top of the dashboard.
Select any dimension you want to analyze.
Once applied, your analytics will immediately update to reflect that audience segment.
Available Filter Categories
Alia provides powerful filtering across multiple data layers so you can analyze performance from every angle.
Campaign Filters
Understand how specific popup experiences perform.
You can filter by:
Campaign
Popup variant
Device type
UTM source
Example use case:
Compare how a holiday campaign performs on mobile vs. desktop traffic by different UTM Sources.
Customer & Alia Data
Go deeper into subscriber behavior and attributes.
Filter by:
Survey or mini-quiz answers
User properties
Reward shown
Ordered product
Ordered variant
Collection purchased from
Example use case:
Identify which quiz outcomes lead to the highest downstream revenue.
User Actions
Analyze behavior directly tied to the popup experience.
Filter by:
Users who matched targeting
Submitted email
Did not submit email
Additional behavioral events
Example use case:
See what percentage of qualified visitors actually convert.
Browsing Data
Understand the context behind each signup.
Filter by:
Initial page path
Domain
UTM medium
UTM campaign
Browser
Operating system
Example use case:
Determine whether paid traffic converts differently than organic visitors.
Location & Market
Break performance down geographically.
Filter by:
Country
Region
City
Shopify country
Shopify market
Shopify locale
Example use case:
Spot high-performing international markets worth investing in.
Creating Advanced Segments with Custom Filters
Need more precision? Custom filters allow you to combine conditions using logic.
How to Create a Custom Filter
Click Build filter under the Custom section.
Choose the attributes you want to include.
Apply logic such as AND / OR to refine your audience.
Save and apply the filter.
Your dashboard will instantly refresh with the segmented data.
Example Custom Segment
Mobile visitors + Paid Instagram traffic + Quiz result = “Hammocks”
This level of targeting helps uncover insights that would otherwise require multiple campaigns to analyze.
Key Benefits of Real-Time Filtering
Move Faster
No need to rebuild campaigns or wait for new tests — just apply a filter and analyze instantly.
Reduce Operational Work
Manage fewer popup variations while still gaining deep performance insights.
Optimize With Confidence
Make data-backed decisions using highly specific audience segments.
Discover Hidden Opportunities
Find high-converting pockets of traffic you may have otherwise missed.
Pro Tip ⭐
Use Custom Reports to view this data in different chart formats, tables, and be able to easily export it to CSVs.