Do not use the short summary as the first paragraph in the long summary, it is good practice to rewrite and elaborate on the description. The first two paragraphs should describe the content of the course in more detail, telling the user what they can expect to learn, including key concepts and topics. The last paragraph sells the course, showing the benefits of completing it, describing the new skills the learner will have developed and how they can be applied personally and/or professionally.

A well written summary will help your course appear at the top of a Google search. It’s often useful to add a question or two within your long description to grab the learner’s attention and encourage them to take the course to find out more. Be sure the course description answers or covers at least some of the terms/questions raised by a Google search. This will help the relevance score. For example, if your course is about Marketing, you could incorporate the following into your description: “Did you know that there are four types of marketing?” Or, “ Ever wondered what the seven keys of marketing are and how they impact revenue?”

You could also challenge a common misconception. For example, if your course is about nutrition, you could say: “Did you know that caffeine does not actually dehydrate you? The diuretic effect of caffeine is countered by the amount of water in a caffeinated drink.”