The cost of Google Ads is divided into two items:
The click costs, also called click budget or adspend. The settlement takes place with Google through alphin.
The costs for the setup, ongoing support and optimization of Google Ads. Here the billing is done with alphin directly.
Google Ads is a very effective way to attract new customers or to drastically increase sales in the store. And this with a very good cost-benefit ratio. Only it is not so easy to name the costs with a number.
How high are the click costs with Google Ads?
The maximum click budget is determined by you!
That sounds strange at first, but it's true.
To ensure that your campaign is successful and fits the target group, we determine a budget recommendation for each partner after the initial consultation.
It is up to you whether you want to follow this recommendation or start with a different budget.
Why is this?
Every time an Internet user enters a search query on Google, an auction starts in the background to determine the ad placement.
Depending on the popularity of the industries or the keyphrase (search term), different prices per click result. For popular and well-represented search terms, the costs are higher because the competition is also stronger.
To keep the costs as low as possible, it requires a good maintenance of the Google Ads account.
The price differences vary depending on the industry and keyphrase between 30 cents and several euros.
In addition, the quality factor of the page is included in the auction each time in order to display precisely tailored advertising to Internet users.
Since the numbers of industry and region are always different, also other click prices result.
Therefore, each partner receives an individually determined budget recommendation.
In addition, it is possible to reduce the click prices through good maintenance and optimization of the campaign, which can result in the actual click costs being lower than our recommendations.
In case of open questions, your contact person is available via our convenient chat in the alphin Business Center!
