Start a New Campaign
Go to the Campaigns tab
Click the “Create Campaign” button in the top right corner.
Source Page: Define Your Audience
The first step is to define where your leads will come from.
Name Your Campaign
Choose a clear and specific campaign name.
Example:
Startup Founders - US - 11-50
Or, if you’re testing messaging:
Startup Founders - US - 11-50 - Growth Hack Webinar
Choose a Source Type
You can pick from six source types:
LinkedIn Search URL
LinkedIn Post URL
LinkedIn Groups
LinkedIn Event URL
From Existing Campaign
Import Profile URLs
To learn more about these, check out our article: “Understanding Campaign Source Types”
Most source types require a LinkedIn URL. Just copy it from your browser and paste it in the appropriate field.
Seat Selection
If this is your first campaign, you’ll likely have only one seat available. Once more seats are added, you can select who runs which campaign. The more seats you add the more actions your campaign will be able to complete in a given day
Advanced Filtering
Some sources have additional filtering options. Make sure to review and adjust them so your outreach is on target.
When ready, click Next to move on.
Actions Tab: Build Your Workflow
This is where the magic happens — your Smart Workflow.
Choose a Template
Browse the Workflow Library, which includes over 100 pre-built templates for different goals. You can:
Select a public template
Or build a brand new workflow from scratch
Modify the Workflow
Templates use conditional “if/then” logic — for example:
IF a lead accepts your LinkedIn request
THEN wait 1 day and send a follow-up message
You can:
Add Actions (e.g., Send Message, Visit Profile)
Add Conditions (e.g., Is Connected, Email Exists)
👉 Some actions require conditions to function correctly — for instance, only send a message after a connection is accepted.
Customize Your Messaging
For each messaging step (LinkedIn message, InMail, email), you will want to:
Customize the provided templates with your company's information and offering
Add your own unique brand voice, if needed
Generate outreach copy using AI, if working from scratch
Make sure the messaging feels human, relevant, and valuable.
✅ Before moving on, review your entire workflow.
You can update messages later, but the structure of the workflow cannot be edited once launched.
Click Next when everything looks good.
Campaign Settings
This final step helps you time your outreach appropriately.
Set the campaign time zone (that of your target audience)
Adjust the campaign schedule to align with when your leads are most active
Launch or Save as Draft
Once you're done:
Click “Save as Draft” if you want to review it later
Or click “Launch Campaign” to go live!
You've just built and launched your first campaign in Alsona! 🎉🎉🎉
Next, you’ll start seeing engagement and leads flow into your dashboard.