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How to Customize Your Business Description
How to Customize Your Business Description

Tips for creating a business description that helps your company stand out.

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Written by Angi
Updated over a year ago

When choosing a pro, customers care about what makes your business unique. Your business description is shown to homeowners through search results and is also on your public profile page. Writing a description that is customized to your business will help you stand out from your competitors.

How to structure your business description:

We recommend writing at least 3 sentences to describe your business. Here are some tips on what to include:

  • Sentence 1: Start with what makes you stand out against the competition - years in business, family owned details, and specific services you offer.

    • Examples:

      • Harley's Painting is proud to provide interior and exterior painting services to the Denver community.

      • With 10 years of experience, Ziggy's Handyman Services offers a wide variety of handyman services in the Denver area.

  • Sentence 2: Focus on the customer and how you prioritize job satisfaction.

    • Examples:

      • We strive to satisfy all of our customers and will go the extra mile to make sure you're completely satisfied.

      • Our team of skilled handymen provides quality workmanship and excellent customer service to ensure your home is well-maintained and fully functional.

  • Sentence 3: Sell the expertise of you and your staff.

    • Examples:

      • If you're looking for a company that provides premium products, outstanding service, and beautiful outcomes, then look no further than Harley's Painting.

      • We work closely with each client to understand their unique needs and preferences, and our commitment to customer satisfaction means we won't rest until you are 100% happy with our work.

If you already have these details on your company website, use that information to build your Angi profile!

Examples of customized business descriptions:


If you have questions or are experiencing any issues, start a chat with us during business hours and one of our Support Specialists will be able to assist.

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