Search Ads Inspector

See what percentage of ad impressions your app is receiving and which competitors are running ads on your app name and keywords

Milica Siriski avatar
Written by Milica Siriski
Updated over a week ago

The Search Ads Inspector is part of App Radar's App Store Advertising Intelligence. This feature allows you to measure your ad's visibility and to make actionable Brand Protection steps.

You can find this feature under Analyze > Search Ads > Search Ads Inspector.

Our Search Ads Inspector enables you to see if you're the top bidder and your brand's Share Of Voice for keywords. You can learn about the SOV feature here.

To see which keywords you have a share of ad impressions on:

1. Choose an app and then choose a country

2. Check out your Share of Voice (SOV) column to see the exact share of the app's ad impressions for that keyword
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3. Check to see if the app is the top bidder, meaning it has the largest share of ad impressions for that keyword. A checkmark means the selected app is the top bidder, and a yellow warning sign means another app is winning the bid. You can check out who is the top bidder by clicking on the icon.

By clicking on the app icon or "Details," you can get more information about the apps in the list. You can also add the app to your competitor's list by clicking on the "plus" icon.
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4. Track a keyword by adding it to your Keyword Tracking list. A green checkmark signifies that you are already tracking this keyword 
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5. Filter keywords by:

  • The range of Share of Voice

  • The range of Search Volume (how often people use that keyword for searches)

  • The range of Organic Rank (how many apps are ranking organically ranking for a keyword)

  • Type the keyword you are looking for, for example, your brand name to see who is the top bidder or who has the highest share of voice

  • Click on "Filters" to hide low search volume keywords

6. You can copy all keywords to your clipboard or export the whole list as a CSV file.

7. Go to the bottom of the table to decide how many keywords you want to see per page

To see who else is running ads on your keywords:

1. Select your app

2. Click on the Share of Voice column until you see the arrow up, which means you have the lowest Share of Voice for those keywords.
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You can always rearrange the order of the keyword by clicking on the category you would like to focus on, just like you see in the screenshot above.

4. Then click on the attention sign to see the SOV for all other apps running ads on that keyword.

Go to Search Ads Inspector

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