Would you like inactive users to: 

  • start using your app again? 
  • interact with your app more?
  • perform specific actions?

If your answer to any of these questions is yes, you may want to consider a Re-Engagement Campaign. These campaigns are exclusively for Android users who already have your app installed and include; interstitial, rewarded videos, widgets and native ads. 

Re-Engagement campaigns are great for advertisers who want to increase user loyalty and maximize users’ lifetime value (LTV). A loyal user has more potential to perform in-app actions, generate revenue and affect your apps’ overall performance.

During re-engagement the user encounters no install barriers, therefore a 20% conversion rate from click to purchase is not uncommon.

In this article we will provide all the relevant information regarding setting up your re-engagement campaign and your targeting capabilities. 

Firstly, add your Android app info: Apps → Add New App → Android. 

Add Store Listing URL and App Package if available.

Re-Engagement Campaign Set-Up

Steps

  1. Placement targeting
  2. Audience (Device Type, GEOs,)
  3. Set Your Bid
  4. Creatives
  5. Tracking

Let’s start by clicking “Create new campaign” under the Campaigns tab and filling in the first page. Type in your Campaign name, pick the app you wish to promote, click “User Acquisition & Re-engagement Campaign” and define your campaign goal as “Re-engage existing users”.

Choose the relevant placement. As a start, we recommend SDK-all and, if you wish to target SDK-video we suggest setting up a separate campaign for this.

Targeting options are available under “Audience”:

  • Devices: Choose the device type you would like to target; phone, tablet, or both
  • OS version: Pick minimum version supported by your app, or a specific one for optimal fit
  • Location: Target users by continent, country, city, or state. You can also exclude locations.

Finally, let’s fill in “Bidding Options”. Re-Engagement campaigns is available on the CPC model only. Type in your daily budget target. 

You can now save all your campaign settings at the bottom of the page creating a template which you can re-use in future campaigns (as long as it is the same campaign type and platform).

Creatives

On the second page you will be able to add your campaign “Creatives”. A good creative asset makes your campaign eye-catching and yields the best results. Our system will import any creatives - images or video - you may have on the apps stores. Imported videos will be cropped to 15-60 seconds. 

For those of you who don’t have your own creatives, click here to experience the benefits of our new partnership with Boost Media. Click here to read our creative guidelines.

Tracking

On the third and last page, you can enter your tracking preferences. For re-engagement campaigns the tracking link is optional for Android devices but highly recommended.

The attribution window is the period of time after a click, in which an event (eg. in-app purchase) can be attributed to a click. There is sometimes a gap between a click and an event, for eg. a user clicks on an ad and sees a special offer, he later decides make an in-app purchase. This is why attribution windows are essential for helping advertisers understand how effective their campaign is. We recommend an attribution window of 7 days in accordance to the industry’s recommended attribution windows. Click here to read more on the subject.

Feel free to use the Appnext conversion tracking but please be aware it only measures clicks and not other events (purchases etc.) This information is only available via 3rd party attribution partner reports. 

Appnext’s 3rd party tracking partners include; Adjust, Appsflyer, Kochava, MAT and they can all be selected from the drop-down list.
If you do not see the tracking solution you want to use please contact our support@appnext.com

You must enable re-engagement tracking via your chosen 3rd party tracking, configure the correct window and retrieve your link. Once you have your 3rd party tracking link, enter it into the “Deep Link URL” window. Each of our attribution partners configures their re-engagement tracking slightly differently so please refer to their website for more detailed guides.

Adding a deep link URL and an impression URL is optional, but we highly recommend utilizing the deep link. This can be used to direct users to a specific app screen or event, potentially increasing user engagement.

Users who performed an in-app event after registering an ad impression will be attributed to the campaign as long as the installation occurred less than 24 hours from the time of ad viewing. 

Once you’ve completed all of these steps - Campaign, Creative Assets and Tracking - you’re ready to go!

Feel free to ask any questions, we’ll be happy to help, contact us at support@appnext.com.

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