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Sending Appstle Campaigns Through Klaviyo

Step-by-step guide to connecting Klaviyo, building an Appstle campaign, generating the Klaviyo campaign link, and setting up the metric-triggered flow (Bulk all subscribers Event from Appstle) to send it.

📧 Sending Appstle Campaigns Through Klaviyo

Appstle Campaigns lets you build a subscription offer once and deliver it to eligible customers through Klaviyo.

Appstle generates a personalized campaign link. You add it to a Klaviyo email, and each recipient lands on a branded offer page for their own subscription.

🔀 This guide uses a custom Klaviyo email template. Prefer to use the Appstle email template instead? Follow Sending Appstle Campaigns via the Appstle Email Template.

✅ Before You Begin

You'll need:

  • Klaviyo connected to Appstle Subscriptions (More > App Integrations).

  • The Campaigns feature enabled on your plan.

  • An active Shopify discount code — only if the offer includes a discount.

  • Appstle subscription events available in your Klaviyo account.

📋 Step 1: Create the Campaign and Copy the Link

In Appstle, go to More > Campaigns and build your campaign — goal, offer, audience, and message. See the Campaigns guide for detail on each option.

Then generate the link:

  • Set the campaign channel to Email / SMS.

  • Select Klaviyo as the sending platform.

  • Choose the button link or text link format, and copy the link.

  • Activate the campaign, or save it as a draft.

⚠️ The link contains variables such as {{event.customer_token}}. Don't remove or edit them — Klaviyo uses them to personalize the link. It only works while the campaign is active and within its scheduled dates.

⚙️ Step 2: Add the Link to a Klaviyo Flow

In Klaviyo, create a metric-triggered flow — see the Klaviyo guide for the full walkthrough — then:

  • Set the trigger to Bulk all subscribers Event from Appstle. Don't use the Subscription Cancellation Flow.

  • At the Email step, add an Email action, then select your custom email template in Klaviyo.

  • In the custom email template, add a Button block. Under the button, set the button text and paste the campaign link into the button URL, keeping the variables intact.

  • Save your changes.

🧪 Step 3: Test and Activate

  • Click Preview & Test and select a recent Appstle event. Confirm the variables populate, send a test, and click through to check the offer page.

  • Set the email to Live and confirm the Appstle campaign is also active.

💡 For the most accurate test, use an eligible test subscription.

✨ What Your Customer Sees

When a customer clicks the campaign button:

  1. The customer is redirected to a secure Appstle campaign page.

  2. The customer can review the available subscription offer.

  3. The customer confirms the required action.

  4. Appstle processes the campaign action for the eligible subscription.

  5. The configured Shopify discount is applied when applicable.

If the campaign link is invalid, expired, or no longer eligible, the customer will see an offer-unavailable message.

📊 Tracking Performance

Navigate to More > Campaigns in the Appstle dashboard to review the campaign’s performance.

Depending on the campaign type, you may see:

  • Impressions

  • Clicks

  • Redeemed offers

  • Dismissed offers

  • Redemption rate

  • Recent campaign activity

Successful campaign actions may also appear in the individual subscription’s activity timeline.

Tutorial video:

⚡ Need Help? Reach out to our Merchant Support team to discuss your campaign strategy or get help with setup.

📧 Email: support@appstle.com
💬 Live Chat: Available 24/7 in your Appstle Dashboard.

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