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Sending Appstle Campaigns via the Appstle Email Template

Step-by-step guide to sending an Appstle Campaign offer using the saved Appstle email template — copying the Plain URL, adding it to the template's Button URL, and sending through Bulk Communications.

📧 Sending Appstle Campaigns via the Appstle Email Template

Appstle Campaigns lets you build a subscription offer once and deliver it to eligible customers. This guide covers sending that offer using Appstle's own saved email template and the Bulk Communications feature — no custom email design needed.

🔀 This guide uses the Appstle email template. Prefer to build your campaign email with a custom Klaviyo email template instead? Follow Sending Appstle Campaigns Through Klaviyo.

✅ Before You Begin

You'll need:

  • Klaviyo connected to Appstle Subscriptions (More > App Integrations).

  • The Campaigns feature enabled on your plan.

  • An active Shopify discount code — only if the offer includes a discount.

  • Appstle subscription events available in your Klaviyo account.

📋 Step 1: Create the Campaign and Copy the Link

In Appstle, go to More > Campaigns and build your campaign — goal, offer, audience, and message. See the Campaigns guide for detail on each option.

Then copy the link for the Appstle template:

  • Set the campaign channel to Email / SMS.

  • Under Sending tool, select Appstle email templates.

  • Under Copy format, select Plain URL.

  • Click Copy to copy the link shown in What to paste.

  • Activate the campaign, or save it as a draft.

⚠️ The link contains variables such as {{customer.token}} and {{subscriptionContractId}}. Don't remove or edit them — Appstle fills them in for each customer when the message is sent. The link only works while the campaign is active and within its scheduled dates.

⚙️ Step 2: Create the Bulk Email Flow in Klaviyo

In Klaviyo, create a metric-triggered flow that uses the saved Appstle template — see the Klaviyo guide for the full walkthrough — then:

🔗 Step 3: Add the Campaign Link to the Template Button

In the Appstle email template, open Button Details and add the link:

  • Enter the Button Text — for example, Resume Your Subscription.

  • Paste the campaign link (copied in Step 1) into the Button URL field.

💡 If you leave Button URL blank, it defaults to the customer's magic link — so be sure to paste the campaign link here for the offer to work.

📨 Step 4: Send the Bulk Communication

Go to More > Notification Settings > Bulk Communications, then:

  • Choose the channel — Email, SMS, or Email + SMS. Email uses your saved template.

  • Choose the audience — for example, All subscriptions, Canceled subscribers, or Active subscribers.

ℹ️ Emails are queued through Klaviyo, and test emails are sent via Klaviyo. Admin notifications require the admin email added as Bcc in the Klaviyo flow.

Test, then send:

  • Click Send test Email, select the email address to test to, and click Send Test Email. Open the email and confirm the campaign button opens the correct offer page.

  • When you're ready, click Send email to trigger the bulk communication to your chosen audience.

💡 To add extra test recipients, add their addresses under Allowed Email Addresses for Notifications in Shop Settings (store owners only).

✨ What Your Customer Sees

When a customer clicks the campaign button:

  1. The customer is redirected to a secure Appstle campaign page.

  2. The customer can review the available subscription offer.

  3. The customer confirms the required action.

  4. Appstle processes the campaign action for the eligible subscription.

  5. The configured Shopify discount is applied when applicable.

If the campaign link is invalid, expired, or no longer eligible, the customer will see an offer-unavailable message.

📊 Tracking Performance

Navigate to More > Campaigns in the Appstle dashboard to review the campaign's performance.

Depending on the campaign type, you may see:

  • Impressions

  • Clicks

  • Redeemed offers

  • Dismissed offers

  • Redemption rate

  • Recent campaign activity

Successful campaign actions may also appear in the individual subscription's activity timeline.

⚡ Need Help? Reach out to our Merchant Support team to discuss your campaign strategy or get help with setup.

📧 Email: support@appstle.com
💬 Live Chat: Available 24/7 in your Appstle Dashboard.

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