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Appstle Tips - Motivating and Rewarding Loyalty

This article covers the different ways you can encourage customer purchases using loyalty rewards, discounts, and other incentives.

Updated over a week ago


Why Offer Loyalty Rewards?

Offering loyalty rewards can bring long-term benefits to your subscription business. Hereโ€™s how:

  • Subscriber Perks & Appreciation: Perks like discounts or free shipping make customers feel valued. For example, 10% off each order, 20% after 5 cycles, and 30% after 10 cycles, shows increasing appreciation.

  • Motivating Retention: Gradually increasing rewards gives customers a reason to continue their subscription.

  • Reduced Cancellations: Fresh incentives encourage long-term engagement and lower cancellation rates.


Accessing the Loyalty Page

๐Ÿ”น Step 1: Open Loyalty Settings

  • Go to Subscription Plans.

  • Each plan will display a Loyalty button.

  • To configure loyalty, click the Loyalty button next to the desired plan.
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๐Ÿ”น Step 2: Access the Loyalty Page

  • After clicking the Loyalty button, youโ€™ll be redirected to the Loyalty Page for that subscription plan.

  • This page displays all selling plans associated with the subscription.
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๐Ÿ”น Step 3: Add a Loyalty Rule

  • On the Loyalty Page, click โ€œAdd Rule.โ€

  • Set up the desired loyalty rule for the selected subscription plan.
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๐Ÿ’ก Note: The Loyalty Page will also reflect any discounts you have previously set up while creating the selling plan in the Subscription Plan.

๐Ÿ‘‰ Tip: To access loyalty settings quickly, go to your desired Subscription Plan and click โ€œView Loyaltyโ€ in the top-right corner.


Discount Options

  • Percent Off (%):
    Example: A 5% discount on a $50 subscription reduces the cost to $47.50 per renewal.

  • Amount Off ($):
    Example: A $10 discount on a $50 subscription reduces the cost to $40 per renewal.

  • Fixed Price:
    Example: A $50 subscription set to a fixed price of $25 will always renew at $25.
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โšก Advanced Loyalty Features: Shipping Price & Free Product

Enhance your loyalty program with custom shipping perks and free product rewards to make subscribers feel valued and motivated to stay.


๐Ÿšš Shipping Price Configuration

You can customise shipping charges as part of your loyalty program.

How it works:

  • Offer free shipping starting from the second order by setting the shipping price to $0.

  • Or, provide a Shipping Price (e.g., $10 ) for repeat subscribers.

๐Ÿ‘‰ This approach reduces costs for long-term subscribers and encourages them to continue their plan.


๐ŸŽ Free Product Rule

Reward subscribers by adding free products to their orders as part of loyalty perks.

How it works:

  • Offer a free product on the first order (e.g., a sample or branded item).

  • Continue rewarding with free products on future orders to strengthen retention.

๐Ÿ“Œ Note: Please review the Free Product Rule documentation for detailed setup instructions.


โœจ By combining discounts + shipping perks + free products, you can create a powerful loyalty strategy that boosts retention and keeps customers engaged


๐Ÿ’ก Quick Tip: Volume Discounts

If you want to offer volume-based discounts (e.g., Buy X, Get Y), consider using Appstle Bundles.

  • This feature integrates seamlessly with Appstle Subscriptions.

  • You can create product bundles that encourage customers to purchase more.

Example:

  • Buy 2, Get 1 Free

๐Ÿ‘‰ Volume discounts are a powerful way to boost sales while keeping subscription subscribers engaged.


๐Ÿš€ Setting Up Advanced Loyalty Programs

For more advanced loyalty setups, consider using Appstle Loyalty & Rewards.
This app enables you to create a more personalised and powerful loyalty program, with features such as:

  • Tiered rewards

  • Early access to sales

  • Member-only offers

  • Flexible reward structures

With this, you can fine-tune your loyalty offerings to suit your customer base better and drive long-term engagement.


Need Help?

Our Merchant Success Team is available 24/7/365.

๐Ÿ“ง Email: support@appstle.com
๐Ÿ’ฌ Live Chat: Available directly in your Appstle dashboard.

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