At ARI, we are committed to doing everything we can to get your emails delivered to your prospective athletes. When you send an email through ARI, we can track the email through to delivery by the receiving email server. This means that the receiving email system (i.e. Gmail, Outlook, etc) acknowledged receipt of the email. What happens after the receipt may differ depending on the receiving system.
Every receiving system has unique SPAM filters, so there is no exact science to guarantee that your emails will be delivered to each athlete’s inbox. However, below are some best practices you should deploy to give you the best chance of deliverability:
1/ Set Up Domain Authentication for ARI
Sounds complicated but this simply means that you are authorizing ARI to send emails on your behalf. This is the best thing you can do to ensure deliverability.
Send this article link to your IT department and ask them to complete the set-up outlined:
Important Note: Domain Authentication only needs to be set up once per institution. After it has been set up for one sport using ARI, it is set up for all sports using ARI, even if new teams sign-up for ARI after Domain Authentication was already configured.
2/ Personalize Your Mass Messages with Placeholders
Personalizing your emails will make SPAM filters less likely to flag your emails. Utilize ARI’s email placeholders in the subject line and the body of your email to make your mass messages more personal.
3/ Tone-down Your Emails
Cut back on ALL CAPS and exclamation points in your emails as they are flags for many SPAM filters. Also refrain from highlighting and coloring in many different colors.
4/ Minimize Attachments
Emails with a lot of attachments often get flagged and can also get caught by virus scans. Even if your attachments have no viruses, they can be viewed as suspicious. A better solution is to provide links to the documents you want to attach. Some additional bonuses of this method are:
a. Clicks are logged and can be seen in your mass message statistics.
b. Emails are smaller and less likely to get blocked by the receiving server.
c. Find a mistake on a document after sending? Fix it and overwrite the current version. By the time link is clicked, your attachment is fixed.