Instagram has evolved from a platform to post pet and latte pictures to a thriving community that comprises creators, brands, businesses, and individual users. To establish a presence for your business on Instagram, the first step is to switch to an Instagram business account.

Having the right account type can significantly boost your online success through the use of relevant and high-quality content, and by choosing the appropriate category. A business account enhances your visibility as a business and provides additional tools not accessible to personal accounts. Learn how to make the transition to a business account and why it matters for your online success.

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Creating an Instagram business account is easy and can be accomplished in a few simple steps on either a mobile device through the Instagram app or on a desktop computer.

Step 1: Log Into Instagram from your Windows device, and navigate to your profile page.

Step 2: Click on 'Edit Profile' at the top of the profile page

Step 3: From the left hand side, click on “switch to professional account”

Step 4: Now choose “Business” type and click on Next

Step 5: For category, choose 'Art', and then click on Done.

Step 6: You will be asked to confirm you want to switch to a business account. Click Continue.

Step 7: In the last step, you are asked to Review Your Contact Info, and click Save. That’s it!

Step 1: Download the Instagram app to your iOS, Android, or Windows device.

Step 2: Open the app and sign up by entering your information. If multiple individuals will use the account, use an email address with administrative privileges or log in with Facebook to link your business page.

Step 3: Choose a username and password, finish filling out your profile, and log in.

Step 4: By default, a new account will be a personal account. To switch to a business profile, follow the steps outlined in the section "Convert an existing Instagram account."