"Romance" marketing is as simple as telling the stories behind your work. It's a form of marketing that prioritizes creating emotional connections with your audience over hard-selling them from the start.

With consistent effort, you'll find romance marketing can be the key in turning a casual follower into a lifelong collector. Click here to learn more.

The steps below will provide you with templates and examples you can use to create romance content more quickly than ever before

Click on the links below to import these email templates into your Mailchimp account.

If you need ideas for romance content, you can use the text below or reference the ideas and examples in the current Art Marketing Calendar.

You can write about all sorts of things in your romance emails, but the most common topic is probably to share a memory or bit of inspiration behind a specific piece:

EXAMPLE:

Good morning,

I'm excited to share my newest piece with you today, Falling Leaves.

I was inspired by the many autumn days I spent on my grandmother's porch as a kid growing up in the country.

I visited the house again last fall and painted this piece right after. Now, every time I look at it, I'm reminded of days filled with cool breezes, iced tea, and falling leaves.

Thanks for reading,

Terry

Beyond talking about particular images, here are a few other ideas to get you going. Remember, the key to effective romance marketing is consistency. So don't get caught up on making each one incredible – just do your best and stick to a schedule (we recommend weekly, but adjust per your available time).

See what others are writing for their romance emails to give you ideas on what to do.

Now that you've selected an email template and you know what you want to write about, follow these steps to make the final edits, test that everything works, and send your email.

1. Make edits to the email template you chose.

A. Add your logo.

B. Add your images.

C. Add your social profile links.

D. Replace all the placeholder text.

2. Add in your email text. Either use the text template above, or write your own text. If using the template text, be sure and replace the placeholder text.

3. Send yourself a test email. Click on each and every button and link to make sure they all work. Proofread the text.

4. You're ready to send your email!

Use this URL Builder Tool to generate tagged links allowing you to see exactly which emails your traffic is coming from.

Get help with your romance emails in #SmallWins. Our marketing team can audit your emails, offer advice, and answer any questions you have.