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Mailchimp Playbook for Artists
Samuel Gichuhi avatar
Written by Samuel Gichuhi
Updated over 4 months ago

How to Build Your Email List

How to build your email list, all the options, what to do after the fact

Introduction to Mailchimp

Part 1 – Signing Up (Free or Paid?)

What type of account do you need?

Part 2 – Setting Up Your Account

The initial settings to change on day 1

Part 3 – Integrating with Art Storefronts

Let's get ASF speaking with Mailchimp

Part 4 – Uploading Contacts to Mailchimp (Don't Do It!)

Where to import new contacts as you acquire them

Mailchimp Tagging

Part 5 – Importing ASF Templates

Making email creation even easier

UPDATE: Closer Look at Templates vs. Campaigns

Due to some confusion on this part of the process, here's a deeper dive on how templates function.

Part 6 – Creating and Sending Your First Campaign

The big one! How to actually send an email in Mailchimp – step-by-step

IMPORTANT: When you send your first email, you may see this scary warning message in your email client:


This is generated because you are sending an email from yourself, to yourself - which many email clients interpret as spam. Fortunately, no one else on your email list will see this warning.

Part 7 – What Makes a Good Subject Line?

Writing subject lines people actually want to open

Part 8 – Resending to Unopens

Did you know you should be sending every email twice?

Part 9 – Monitoring Your Email Performance

How to track your performance WITHOUT getting lost in the weeds

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