How to Build Your Email List
How to build your email list, all the options, what to do after the fact
Introduction to Mailchimp
Part 1 – Signing Up (Free or Paid?)
What type of account do you need?
Part 2 – Setting Up Your Account
The initial settings to change on day 1
Part 3 – Integrating with Art Storefronts
Let's get ASF speaking with Mailchimp
Part 4 – Uploading Contacts to Mailchimp (Don't Do It!)
Where to import new contacts as you acquire them
Mailchimp Tagging
Part 5 – Importing ASF Templates
Making email creation even easier
UPDATE: Closer Look at Templates vs. Campaigns
Due to some confusion on this part of the process, here's a deeper dive on how templates function.
Part 6 – Creating and Sending Your First Campaign
The big one! How to actually send an email in Mailchimp – step-by-step
IMPORTANT: When you send your first email, you may see this scary warning message in your email client:
This is generated because you are sending an email from yourself, to yourself - which many email clients interpret as spam. Fortunately, no one else on your email list will see this warning.
Part 7 – What Makes a Good Subject Line?
Writing subject lines people actually want to open
Part 8 – Resending to Unopens
Did you know you should be sending every email twice?
Part 9 – Monitoring Your Email Performance
How to track your performance WITHOUT getting lost in the weeds