Of the standard Pixel conversions provided by Facebook, we have integrated the following nine.

Event Name

Event Description

AddToCart

This is when a visitor has added a product to the cart.

AddToWishlist

When a visitor has added a product to their Favorites.

FindLocation

Initiated when a visitor has been on your site for more than ten seconds.

InitiateCheckout

When a visitor has clicked on the Checkout button, starting the checkout process.

Lead

Initiated when a visitor has entered their email into a form page and contact has been created.

CompleteRegistration

Initiated when a visitor has met the criteria of both the Lead and FindLocation conversions. This conversion will not execute if the page a visitor is on is a Form page

PageView

This is when any page is visited.

Purchase

Set when a customer has completed the checkout process and completed a purchase.

ViewContent

Recorded when a customer views a product page.