SMS Campaigns allow you to engage directly with your customers by sending text messages. Below, we’ll guide you through setting up your campaign, share SMS marketing best practices, and outline regulations for SMS marketing in various countries.
Before You Start
Your customers must explicitly opt-in to receive text messages from you.
Start by collecting opt-ins. You should collect:
First Name
Last Name
Email
Customer No.
SMS Number (note: This is a separate field from the phone number you may already be storing. SMS messages will not be sent to the customer phone numbers you already have on file, in order to comply with privacy regulations)
SMS Subscription Status (Subscribed or Unsubscribed)
Consider collecting phone numbers and opt-in consent on your website's signup form, or by inserting a link at the footer of your emails.
Upload Subscribers
Upload your list of subscribers with the above listed fields to the Customers tab of your Artbrain account:
You can also add or delete an SMS Phone Number or change its subscription status directly in a customer's profile, by selecting Edit customer and navigating to the SMS Numbers at the lower part of the Edit Customer menu:
Send a Campaign
Once you've begun collecting opt-ins, you can start sending SMS Campaigns!
Navigate to the Campaigns tab, and select Message:
Title your campaign, and select your Audience filters. To send to your entire audience of SMS-subscribed customers, leave all filters turned off.
Compose your message. A few things to know:
SMS messages have a limit of 320 characters
This limit does not include opt-out instructions, which are applied automatically to the end of your message.
Your messages must comply with local regulations in your country. See this guide for details.
After sending your message, track the campaign's performance in the Campaign Report:
